Serviceplan: Travel compensation for Oprah
Serviceplan has come up with an advertising campaign for Stöckli Outdoor Sports to win over Oprah Winfrey, a victim of the Täschligate scandal, and cast Swiss hospitality in a more favorable light.
With a banner on various News portals the U.S. talk show host will be offered the traditional travel allowance that Stöckli grants to all customers who come from afar. However, the travel allowance is only one of many benefits to be enjoyed here: courteous and competent advice, a huge selection of quality products - including bags, of course - as well as in-depth know-how in the outdoor sports sector make a visit to Stöckli a pleasurable experience.
Serviceplan Suisse and Plan.net are responsible for conception and implementation.
Higher resolution on on Facebook.com/advertisingweek
