Intensive Communications brings color to Bern
Aaare Green, Ocean Blue, Watermelon Red, Bubblegum Pink—Intensive Communications has dipped into the paint pot for Peter Springer and designed a summer color palette.
Four different poster subjects drew attention to the painting and plastering company in Bern and the surrounding area. No problem: the large posters printed with the above-mentioned colors immediately catch the eye in the grey of the city. The unusual color names immediately evoke pleasant memories of summer: a swim in the green Aare, a bite into a refreshing watermelon or a view of the deep blue sea.
However, the posters are also intended to show that Peter Spring understands his customers. Because if you don't come from the industry and don't know the technical terms, you can often only describe your favorite colors. This often results in wonderful word creations such as "Aare green" or "chewing gum pink".
