Republica: Campaign developed for Delizio
The Bern-based agency Republica has developed various cross-media communication measures for the launch of Delizio's new "Wooden Line" coffee machine. These have been available to experience visually since mid-November.
For the "Wooden Line" product line, the agency developed the idea of placing the coffee machines in 50 hairdressing salons to present the new machine to the target group in a relaxed atmosphere. Republica organized the promoters and provided them with support, as well as equipping the hairdressing salons with a promotional package consisting of posters, flyers and stickers.
Republica also created its own "Wooden Line" campaign logo, packaging design and advertisements for the launch and accompanied the market entry with media activities such as prize draws on online portals and PR reports.
Republica also created its own "Wooden Line" campaign logo, packaging design and advertisements for the launch and accompanied the market entry with media activities such as prize draws on online portals and PR reports.
