Last but not least: When things don't work out
We've all had things that just don't seem to work out sometimes. The Icelandic supermarket chain 10-11, however, is definitely not one of them.
We tear, use force, muddle, try with a lot of feeling, tug, scream, don't let on, curse the whole world, get red heads, think positively, tremble, blanch, and sometimes we even pray - when it just won't work. There are many potential corpus delicti: Umbrellas, bras, gifts or parking garage barriers - and unfortunately, the parachute is one of them. But the Icelandic supermarket chain 10-11 is definitely not - because it's always open. If you can find the door.
The commercial was created by the Icelandic agency The Vatican Advertising agency, Gardabaer. It was directed by Arni Zúri Jónsson.
The commercial was created by the Icelandic agency The Vatican Advertising agency, Gardabaer. It was directed by Arni Zúri Jónsson.
