Last but not least: The portable cola movie
Ogilvy & Mather New York created an interactive film for Coca-Cola: Each frame was printed on a T-shirt and sent out around the world.
The senders of the personalized shipment were people who help Coca-Cola every day to make the world a place of peace, joy and pancakes. Whether it was James, the Coca-Cola concierge from Atlanta, Paula, the Brazilian packaging designer or any other person who, in the opinion of the beverage giant, makes the world a little more beautiful and fun - they all received a T-shirt with a personalized thank-you card.
The 600 chosen ones were invited to take a photo of themselves in the shirt via webcam and upload it to the Wearablemovie.com to upload. Not all, but the majority have complied with this request to date and have thus brought the "Wearable Movie" to life. The missing images can still be added by the relevant people - perhaps numbers 345 and 539, for example, will decide to make their much-needed frame contribution after all. (hae)
