Last but not least: Citroën lets its hair down
Citroën is once again teaming up with Havas Worldwide Genève to launch the new DS3 Cabrio in a way that will capture the public’s imagination. To do so, Citroën is even letting its hair down.
On the night of July 29-30, a major premiere took place at Zurich main station: a real Citroën DS3 convertible was hung in the main hall to captivate passers-by with its 5-metre-long hair. The aim was to promote unique emotions at the wheel of the new convertible with a surprising event, the agency said in a statement on Monday. The event is intended to give the Citroën DS3 Cabrio a striking presence and encourage many visitors to get to know the new model and let the wind blow through their hair.
Passers-by can view the Rapunzel convertible at HB until August 9. (uma)
