Advertising market stagnates in the first half of the year
The Swiss advertising market is stagnating. In the first six months of the year, a total of 2.36 billion francs was spent on advertising, which is just 0.3 percent more than in the first half of 2012. This is according to the Media Focus Advertising Market Trend Report 2013/06.
The automotive industry, still the most advertising-intensive sector in the previous year, recorded a decline of 5.6 percent to CHF 247 million and had to relinquish its top spot to the food industry. The latter increased its advertising spending by 10.7
percent to 259 million Swiss francs, as the market research company Media Focus reported on
Thursday announced.
The most popular advertising medium so far this year has again been television, which accounted for almost one-third of total advertising spending. Meanwhile, the print media continued to lose market share. The daily, weekly and Sunday press still managed 27.2 percent.
In the month of June, advertising spending rose by the same 0.3 percent as in the first half of the year as a whole, reaching CHF 381 million. The podium of the three most eager advertisers of the past month is all in orange: Retailer Coop tops the list, ahead of its rival Migros and telecommunications group Orange. (SDA)
Media Focus Advertising Market Trend June 2013 (PDF)
