Allaccess: Oversized Minion for the movie release
To coincide with the theatrical release of the animated adventure *Despicable Me 2*, Allaccess’s promotional staff appeared at various Swiss movie theaters with an oversized balloon shaped like a Minion.
They handed out key rings and magnets in the shape of the stars.
Responsible at Universal Pictures International Switzerland GmbH/ TTP Take Two Publicity: Mirela Schick (Promotion Manager). Responsible at Allaccess: Brigitte Schäffer (Project Manager).
