Ulmann+Partner Dialog: Mailing for AZ Direct
AZ Direct analyzes and refines customer data. Ulmann+Partner Dialog has therefore created a similarly refined mailing campaign targeted at CRM decision-makers.
Companies look after their customers, but forgo further steps in data analysis and maintenance. Potential remains hidden, according to a press release. This is precisely where AZ Direct's aCRM service comes in: customer data is analyzed and refined.
Customer data is like coffee beans. They only develop their full potential through refinement. CRM decision-makers receive a two-stage mailing. In the first stage, raw coffee beans of the best quality are sent anonymously. The second stage reveals the sender and establishes a communicative link between the coffee and the offer. The mailing contains finely roasted coffee beans. The aroma and taste are evidence of the highest quality refinement. What applies to coffee also applies to customer data. Only when this is processed correctly does the company recognize its full potential - and can exploit it accordingly.
AZ Direct positions itself in the core target group as a service provider in analytical CRM. Concept and realization by Ulmann+Partner Dialog.
