Sound logo abolished at Mercedes-Benz
The automaker Mercedes-Benz, which is currently looking for a new tagline, has discontinued the sound logo it introduced two years ago. The acoustic trademark, which features a boys' choir, has recently been phased out.
Internal investigations have shown that the additional audio effect is not needed, a Mercedes spokeswoman told Horizont.net. The brand speaks for itself. The sound logo was developed two years ago by the lead agency Jung von Matt and has been used in all international radio and TV commercials since November 1, 2007.
