Draftfcb/Lowe Group: bad weather outdoor advertising for warming soups
The creatives at Draftfcb/Lowe developed a series of poster subjects for Knorr Suprême, which are only placed by APG when it is snowing, drizzling, shivering and storming outside.
You can see the "Chanterelles" mushroom soup served in style in a bowl with ear warmers. Or the "broccoli" vegetable soup, which is served as if in a five-star restaurant - but under a woolly hat. The pre-Christmas appearance of the snowman melting blissfully in the tomato soup is heart-warming.
The seductive posters in the F12 and F200 formats are placed at short notice in cold and wet weather in German and French-speaking Switzerland.
Responsible at Unilever: Nadia Schweizer (Brand Manager); responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Martin Bettler, Céline Diller (Graphic Design), Urs Zwyssig, Roy Spring (Text), Oliver Nanzig (Photo), Markus Graf (Image Processing), Christoph Bögli, Martin Rubli (Consulting).
The seductive posters in the F12 and F200 formats are placed at short notice in cold and wet weather in German and French-speaking Switzerland.
Responsible at Unilever: Nadia Schweizer (Brand Manager); responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Martin Bettler, Céline Diller (Graphic Design), Urs Zwyssig, Roy Spring (Text), Oliver Nanzig (Photo), Markus Graf (Image Processing), Christoph Bögli, Martin Rubli (Consulting).
