Advertising agency creates new look for Gilford
Werbeanstalt has created a complete rebranding for Gilford’s new swimwear brand. In addition to the logo, the agency designed a new website, as well as stationery, labels, postcards, and a lookbook.
This year's collection under the motto "Be unique" focuses on elements such as colorful animal prints, color blocking and elaborate sequin embroidery, playful details and sophisticated lacing. The images for the logo and all other advertising materials were created with advertising photographer Tobias Stahel. In addition to the website, the centerpiece is a lookbook with a sunny, warm mood to whet the appetite for a hot summer in Gilford swimwear.
Responsible at Werbeanstalt Schweiz: Ramona Romagnoli (consulting), Sara Hiltebrand, Mike Surokva, Daniele Pucci, Katja Wölfel (creation). DTB: Andi Laub. Photography: Tobias Stahel. Image processing: Stephan Riederer, Pixelpolish. Hair & Mak-Up: Peter Schell. Model: Jovana Prosenik.
