Boost: Mark Herrera becomes Art Director
The Boost agency is strengthening its creative team with the addition of Mark Herrera. An expert in advertising and branding, he will be responsible for leading the creative department in his new role.
In the past, art director Mark Herrera has won a "Bronze Lion" for his creations at the International Advertising Festival in Cannes as well as eight awards from the Swiss Direct Marketing Association, according to a press release. The 52-year-old graduated from PWU University in Manila in 1982 with a bachelor's degree in advertising. In Switzerland, he has already worked for agencies such as Publicis, Ogilvy One, Masciadri Communications and Freicom. He also has agency experience in the United States of America.
