Publicis: Head cinema for the second time
This year, Publicis is once again bringing the cinema to life to promote Orange Cinema: the "Ganz grosses Kino" campaign launched in 2012 is being continued with four new motifs and a refreshed look.
The subjects on posters, advertisements and now also as TV and cinema spots summarize the highlights from the current programme in one or two pointed sentences and thus lead film fans to an "aha" experience after a brief pondering, as stated in a press release. The campaign will run until the end of this year's open-air cinema season.
Responsible at Orange: Yann Gurtner (Sponsoring & Events Manager), Marina Hagen (Project Manager Sponsoring & Events). Responsible at Cinerent: Daniel Frischknecht Knörr (Sponsoring, Marketing & PR). Responsible at Publicis: Grischa Rubinick (CD), Nicolas Vontobel, Daniel Ahrens (AD), Mischa Müller (graphics), David Lübke, Jan Kempter (text); Alexandra Stojanovic (consulting). 3D production: Elephant Studios.
//www.youtube.com/watch?v=E0Tx2d0C3kM
//www.youtube.com/watch?v=l1wuur4ipJk
