Brandpulse: Migrol steps on the gas
Brandpulse has completely revamped the Migrol brand. This included the development and implementation of a new visual identity—including a redesign of the logo and brand communications—as well as the development and launch of the new sub-brand «Migrol Car Wash.».
Based on a broad brand analysis, the brand positioning was defined. As a result, Brandpulse revised the logo and the brand appearance, the brand communication as well as the architectural design. The newly created sub-brand "Migrol Car Wash" is intended to express Migrol's new offering. The gas station and car wash architecture was developed by the 3D agency Designculture, which is part of the Brandpulse Group, and supported in its implementation.
Migrol's new brand and communications presence was implemented at the end of May 2013 with a first service station in the Winterthur area. Brandpulse is supporting the implementation throughout Switzerland.
