Publicis: Taking a break with Kim Jong Un
In addition to the latest blockbusters and indie films, movie lovers will also find a wide variety of culinary offerings at Youcinema theaters. To emphasize that there’s a snack to suit everyone’s taste, Publicis developed a campaign concept for the theater chain.
The campaign responds to current world events with a slight wink. It started with the North Korean dictator Kim Jong Un, who is known to have a weakness for rockets. Further motifs with other "calorie bombs" will follow as the campaign progresses.
The campaign is used in various channels in and around cinemas.
Responsible at Youcinema: Deliah Kyburz (Head of Marketing & Events). Responsible at Publicis: Thomas Wildberger (CCO), Grischa Rubinick (CD), Raphael Graber (Junior AD), Jan Kempter (Text), Candido Righetto (Senior Brand Director), Zoe Hüsser (Consulting).
