Swiss celebrated with a clear view of the Mediterranean Sea
The third edition of the «Swiss Party» took place in Cannes. Around 150 filmmakers, advertising professionals, and clients enjoyed networking on the Côte d'Azur. The event was hosted by the Swissfilm Association, the ADC, and Publicitas, which represents Cannes Lions in Switzerland.
Around 10,000 representatives of the communications industry have been in Cannes in recent days. Every day, there is a party somewhere on the program for the "World Cup" of advertisers. So Switzerland has to stand out with some action - and not only with the seven lions that "we" won in Cannes. "I'm pleased that we can take up the old tradition again and continue it successfully," said Peter Beck happily as the initiator. The president of the Swissfilm-Association was also very pleased with the reliability of his guests. Hardly any of the 148 registered creative pilgrims from Switzerland skipped the party at the Plage Miramar. And exuberant was also the mood while dancing until after midnight. Massive-Music provided the sound. Beforehand, one was allowed to feast on seafood and real French gourmet cuisine at the buffet. (pan)
After the very successful result so far (7 lions, one of them gold), Switzerland will now not be able to win any more lions: After the announcement of the last shortlists, no more Swiss agencies are in the running.
To the complete Swiss Shortlist Placement and the Cannes Lions for Switzerland
