Laughmobile with favorite jokes on tour
For the campaign promoting the book series «Die Lieblingswitze,» Brugger Text/Konzept created the Laughmobil. As a rolling ambassador for the celebrities’ funny stories, the repurposed Twizy is set to turn heads at the Swiss National Gymnastics Festival.
The Laughmobile transports the favorite jokes of Swiss sports stars (with contributions from gold medal winners Giulia Steingruber, Nicola Spirig, Max Heinzer, Fabian Kauter and others). The aim is to provide laughter and amusement. Roll-ups and posters are used for this purpose.
Next up is a tour with the Laughmobile across Germany to Berlin with stopovers with some of the authors of the latest book "Die Lieblingswitze deutscher Politiker" (The favorite jokes of German politicians) - published for the 13th German election.
Responsible at Brugger Text/Concept: Hans Peter Brugger (concept), Pascal Rehmann (design), Martina Fedra (consulting).
