SDV Award: Plenty of precious metal for the athletes
On June 14, 2013, the winners were announced at this year’s Swiss Dialog Marketing Awards ceremony. At the Zurich Kongresshaus, 30 medals and 11 certificates were awarded in 16 categories.
The atmosphere at the athletes' award ceremony was excellent: In keeping with this year's motto, "Dialogue Marketing Games 2013", the Olympic flame was lit with a skillful show to kick off the evening. Everything is ready for the Swiss dialog marketing scene to award prizes for the best dialog marketing ideas, measures and campaigns of the past year. Melanie Winiger will be the charismatic and eloquent host of the evening.
Who was allowed on the podium
In the glow of the blazing fire, one platinum medal, four gold medals, eleven silver medals and, last but not least, fifteen bronze medals were presented. Casemovies and templates of all award-winning works can be found at this link.
| Status | Campaign | Agency | Client | Cat. |
| Bronze | X-ray policies | Dachcom Dialog | Helsana Insurances | 02 |
| Silver | Skiwaxbrief | Airport agency | Pitsch Sport | 02 |
| Gold | Scrapping premium on old running shoes | Airport agency | Pitsch Sport | 02 |
| Bronze | They have destroyed the language! | Wirz Wietlisbach Dialog | Wirz Group | 04 |
| Bronze | Bad Coffee is a Crime | Wirz Wietlisbach Dialog | Lyreco Switzerland - Nespresso Business Solutions | 04 |
| Bronze | Microsoft balance sheet mailing | Y&R Group Switzerland | Microsoft Switzerland GmbH | 04 |
| Silver | Condensing mailing | Airport agency | Krüger & Co | 04 |
| Silver | A three-rope team for the future | Airport agency | TVS Swiss Textile Federation | 05 |
| Silver | Mailboxgym | Airport agency | Fitness Moschtihuus | 06 |
| Bronze | True heroes | Airport agency | DPD (Switzerland) | 07 |
| Silver | Migros Total | Y&R Group Switzerland | Federation of Migros Cooperatives | 07 |
| Silver | Migros Sélection | Y&R Group Switzerland | Federation of Migros Cooperatives | 07 |
| Silver | Scrapping premium on old running shoes | Airport agency | Pitsch Sport | 08 |
| Silver | Theater Rigiblick - The annual report | Draftfcb Lowe Zurich | Theater Rigiblick | 08 |
| Bronze | My cutest piercing | Airport agency | Skin Deep Art | 09 |
| Gold | Migros M-Budget Helper | Jung von Matt / Limmat | Federation of Migros Cooperatives | 09 |
| Bronze | Promotion "5x faster surfing" | Indie Digital | UPC Cablecom | 10 |
| Bronze | BMW The Fastest Christmas Song in the World | Draftfcb Lowe Zurich | BMW (Switzerland) | 10 |
| Bronze | SBB Ticket Shop | Maxomedia | SBB Swiss Federal Railways | 10 |
| Silver | Migros Total | Y&R Group Switzerland | Federation of Migros Cooperatives | 10 |
| Gold | Swisscom Roaming | Maxomedia | Swisscom (Switzerland) | 12 |
| Bronze | Appenzeller cheese: longest bench in the world | Contexta | SO Appenzeller cheese | 13 |
| Bronze | A colorful dream | Havas Worldwide Zurich | Riposa | 13 |
| Bronze | A three-rope team for the future | Agency at the airport AG | TVS Swiss Textile Federation | 14a |
| Bronze | Skiwaxbrief | Airport agency | Pitsch Sport GmbH | 14b |
| Bronze | The absorbent cotton mailing | GKK DialogGroup | Frankfurt Center for Eating Disorders | 15 |
| Silver | Aluminum in a load-bearing role | Wunderman | Land Rover Germany | 15 |
| Silver | Attention, Payback collect points! | GKK DialogGroup | Payback | 15 |
| Gold | My Island | Wunderman | German Lufthansa | 15 |
| Bronze | Personal invitation for VIPs | Y&R Group Switzerland | Heks - Relief organization of the Swiss Protestant Churches | 16 |
| Junior Award | DM Heroes | Jumana Issa/Nicola Spicher | SDV Swiss Dialog Marketing Association | 17 |
| Platinum | Skiwaxbrief | Agency at the airport AG | Pitsch Sport GmbH | 18 |
Cat. 1 = Mailing B2C (2D) over 100,000 copies / Cat. 2 = Mailing B2C (2D) under 100,000 copies / Cat. 3 = Mailing B2C (3D) / Cat. 4 = Mailing B2B (2D) / Cat. 5 = Mailing B2B (3D) / Cat. 6 = Printed, non-personalized measures / Cat. 7 = Integrated dialogue campaigns / Cat. 8 = Customer loyalty / Cat. 9 = Ambient measures / Cat. 10 = Digital: Landing page/microsite / Cat. 11 = Digital: Emails / Cat. 12 = Digital: Mobile Marketing incl. App / Cat. 13 = Digital: Social Media / Cat. 14a = Craft: Art Direction / Cat. 14b = Craft: Production / Cat. 14c = Craft: Text / Cat. 15 = D-A-CH / International / Cat. 16 = Campaigns for non-profit organizations / Cat. 17 = SDV Junior Award / Cat. 18 = Platinum Award
The fact that none of the works submitted in three categories were awarded a precious metal makes it clear how demanding and critical the jury's assessment was. The winners of the eleven certificates were not allowed on the podium, but according to the organizers, they should be no less proud of the special recognition they received from the jury:
| Campaign | Agency | Client | Cat. |
| Launch UBS KeyClub eStore | Ogilvy One | UBS | 01 |
| Vibrator mailing | Airport agency | Rheintal car store | 02 |
| The eye of the press sees through | Airport agency | Argus of the press | 05 |
| Switching off makes you a hero | Publicis Communications | EKZ Elektrizitätswerke des Kantons Zürich | 05 |
| PET BOX CUP 2012: Switzerland is looking for PET boxes | Comqed Dialog | PET Recycling Switzerland | 07 |
| SBB MobilBonus | Maxomedia | SBB Swiss Federal Railways | 07 |
| Skiwaxbrief | Airport agency | Pitsch Sport | 08 |
| Coop Hello Family Bobbycar - On your Pampers, get set! | Valencia | Coop | 08 |
| Migros Room of Promises | Jung von Matt / Limmat | Federation of Migros Cooperatives | 10 |
| APG|SGA Crowdwish | Content&Form Communication | APG|SGA Allgemeine Plakatgesellschaft | 12 |
| Friends in Numbers makes a big problem personal | Publicis Communications | Lundbeck (Switzerland) | 13 |
Grandiose top athletes from Eastern Switzerland
Agentur am Flughafen from Altenrhein were not only able to take the best memories of a successful event back to Lake Constance after this year's Award Night, but also sports bags filled with medals: with eleven medals and three certificates, they lead the medal table by a clear margin. They were followed by the team from Y&R with five medals and the dialog marketing competitors from Maxomedia and Wunderman Germany with two medals each.
The medal table is based on a points system, for example a gold medal is worth four points and a silver medal three points. The complete medal table 2013:
| Points | Agency |
| 35 | Airport agency |
| 13 | Y&R Group Switzerland |
| 7 | Wunderman Germany |
| 7 | Maxomedia |
| 5 | Jung von Matt / Limmat |
| 5 | Draftfcb Lowe Zurich |
| 5 | GKK Dialog Group, Germany |
| 4 | Wirz Wietlisbach Dialog |
| 2 | Dachcom Dialog |
| 2 | Contexta |
| 2 | Havas Worldwide Zurich |
| 2 | Indie Digital |
| 2 | Publicis Communications |
| 1 | Comqed Dialog |
| 1 | Content&Form Communication |
| 1 | Ogilvy One |
| 1 | Valencia Communication |
Skiwaxbrief goes platinum, Heks scores points in the crawl
The "Skiwaxbrief" campaign, which was created for Pitsch Sport in Gossau, was awarded the platinum prize (best annual performance) sponsored by Swiss Post. There was also triumphant joy among the winners of the "Non-Profit-Kraul" - the "Personal Unloading for VIPs" campaign by Heks (Hilfswerk der Evangelischen Kirchen Schweiz) was rewarded by the jury with the special prize for non-profit organizations.
We can be Heroes
David Bowie sang "We can be heroes just for a day" in his legendary hit "Heroes" - the winners of the SDV Junior Award 2013, Jumana Issa and Nicola Spicher, will be able to act as heroes for much longer and offer the entire Swiss dialog marketing scene the opportunity to become heroes themselves. As is tradition, the work awarded by the jury in this category will serve as the theme for the next Swiss Dialog Marketing Award. We can therefore expect another surprising and exciting production next year.
Excellently staged Award Night
Sporty, breathtaking, fast-paced and hip - these are the adjectives that best describe the recent Award Night. The highlight of the Swiss Dialog Marketing Award 2013 was perfectly staged, from the first moment of the final event to the last minute. Dressed as athletes from different nations, the breakdance troupe Roc Kidz from Switzerland and southern Germany opened the Award Night with the symbolic lighting of the Olympic flame. Later, as the finale of the evening, they impressed the dialog marketing celebrities gathered in the Kongresshaus with an explosive breakdance show. But it wasn't just on the stage, but also in the lofty heights that things really took off: the internationally renowned suspender and equilibristic artist Slava Popov took the breath away from the dialog marketing scene, which is not usually considered squeamish - his powerful show, combined with an elegant appearance, drew thunderous applause. The culinary side of the evening also ensured a good atmosphere, and those who didn't hurry home early were able to round off the award night at the Swiss Post after-dinner party.
Olympia on the move
The finalists and the winning entries for the 2013 Swiss Dialog Marketing Prize are now going on tour and can be booked for a traveling exhibition or ordered from the SDV Swiss Dialog Marketing Association for educational purposes, for example.
