Last but not least: La Cola Nostra

The idea is as simple as it is ingenious: Coke bottles with names on them. As part of the "Share a Coke" campaign, Coca-Cola is not only offering personalized cans (which can be produced on certain occasions), but is also flooding the retail trade with bottles bearing any name.

You realize what makes the campaign so fascinating when you stand in front of the shelf for the first time: You certainly won't find your own name - but at least you should be able to find a souvenir for a loved one, right? In well-frequented supermarkets, the Coke baskets are characterized by the fact that the bottles - searched x-times - are arranged in military perfection and the names all face in one direction:

For experienced name hunters, the search process is completed within seconds. Not only Ivan and Camille, but also Sandro, Matthias and Chantal would find what they were looking for in this basket. Incidentally, in this Coop store it is noticeable that, in addition to the original, Coca-Cola Zero is also popular as a name carrier - but not Diet Coke:

Independent observations by malicious tongues have also revealed that the majority of names on Coke Light bottles are women's names - something the drinks manufacturer would surely deny (just as Panini consistently denies that the coveted players are put into circulation less frequently, while the market is flooded with "unattractive" teams). 

However - since Werbwoche.ch reported on the campaignthe site is flooded with name requests. After all, we are used to quite a lot, as we regularly receive requests via the comment function. Newspaper subscriptions canceled or applications for Blick am Abend sections submitted (we forward everything). However, this Coke story sets new standards - the more comments are placed, the more convinced the followers are to deposit their name request in the right place. No, it's not the right place. The friendly lady from Coca-Cola assured us that we could forward e-mails with name requests to her, even though she herself would be inundated with them. But comments without a sender are difficult to process. So that the many people have not made the effort in vain, here is a list of requested names:

- Sarah
- Michèle
- Armin
- Hajo
- Brian
- Lorena
- Christiane
- Ricarda
- Rikki
- Naomi
- Jessica
- Denny's
- Christina
- Andrea
- Ryan
- André
- Aretha
- Joline
- Ivana
- Albin
- Joel
- Angeline
- Emely
- Manuel
- Ciril
- Melissa
- Veronica
- Valpi
- Nena
- Ersin
- Johanna
- Mona
- Svenja
- Medina
- Muki
- Stanislaus
- Satawat
- Jessy
- Chregi
- Jay Villas
- Mia
- Samantha
- Cordelia
- Dercy
- Olivia
- Simon
- Brenda
- Sandra
- Philippe
- Ejup
- Mergime
- Arijona
- Kira
- Julius
- Samira
- Ajka
- Edina
- Edin
- Ermira
- Francesco
- Steven
- Jamie Lee
- Azem
- Andjelo
- Gzim
- Memli
- Ossi
- Veronica
- Fahrije
- Carina
- Yagii
- Noëmi
- Petra
- Anil
- Müberra
- Mary
- Leila
- Alizia
- Lucia
- Baris
- Tamara
- Samira
- Paolo
- Isabel

That doesn't help much, of course, but it's good for our online karma. The names alone are probably of little use. Contact details would be better - sent directly to Coca-Cola (Link to the contact form). The friendly lady in question let it be known that they wanted to take care of the desperate. Which brings even more: Here you can find a list of events where you can have your own personal Coke can made. A can is cooler than a PET bottle anyway. And more durable. And more timeless. Which doesn't mean that I'm going to push the shopping cart past my name bottle without doing anything. The Coca-Cola representative assured me that my name is there. No wonder, after all, every second person in my age group is called that... which probably doesn't make it any easier to get hold of a bottle. Happy hunting everyone!

Thomas Häusermann