Inter-Punkt designs annual report for cantonal hospital
The Aarau Cantonal Hospital (KSA) celebrated its 125th anniversary in 2012. To mark the occasion, the web and advertising agency Inter-Punkt created a festive visual concept for the annual report.
What should definitely not be missing at an anniversary celebration? The cake, of course. So, together with the KSA's head pastry chef, the creation of a birthday cake was captured step by step in a photo shoot and supplemented in the report with tips on how to bake it yourself.
This is the first time that the KSA's annual report has been illustrated without medical images, the agency said in a statement. This is intended to highlight 2012 as an anniversary year.
Responsible at KSA: Andrea Hopmann. Responsible at Inter-Punkt: Fabian Koch (consulting, concept), Christoph Zimmermann (graphics, concept), Miriam Hunziker (graphics). Photographer: Jean-Jacques Ruchti.
