ADC Europe: Gold for Publicis and Wirz
Swiss agencies took home top honors at this year's ADC Europe Awards. Publicis and Wirz were awarded gold, while Draftfcb/Lowe won silver.
Wirz / BBDO won gold with the Scent memory for Marionnaud in the "Mailings" category. Publicis took the top award with the Renault recall campaign (category "Radio Commercials") and in the "Newspaper Advertising" category with the Beard campaign for Garnier. In the category "Radio Commercial", Draftfcb/Lowe and "Theater Rigiblick plays the news" are another Swiss agency to win precious metal (silver).
In addition, the Swiss agencies bring numerous shortlist places home with you: Call Lanz with the campaign "Stop hiding your teeth" for the Swiss Smile dental centers in "Poster Advertising", "Newspaper Advertising" and "Magazine Advertising". With the Campaign for Autism Forum Switzerland in "Radio Commercials," "Newspaper Advertising" and "Magazine Advertising. And with the "Cavemen"for the VZ Vermögenszentrum in "Newspaper Advertising" and "Magazine Advertising".
Draftfcb/Lowe won shortlist places with "BMW - The Fastest Christmas Song"(category: "Digital") as well as with the "Business Report" for Theater Rigiblick (categories: "Events" and "New Media").
Wirz / BBDO made it onto the shortlist with the work "Art Basel" for Tibits in the category "Poster Advertising" and "Newspaper Advertising" as well as with "Second-hand Stories" for Zürcher Brockenhaus ("Illustration and Photography") and "Fragrance Pairs" for Marionnaud in the category "Any Other". The "Tibits picnic blanket/bag" also earned Wirz a nomination in the "Product Ideas" category.
Jung von Matt/Limmat achieved shortlist places with "Back to School" for TCS in the "Public Service & Charity" category and "Binary Code" for NZZ (Newspaper Advertising category).
Leo Burnett Switzerland won nominations with "National Day Emmentaler" in the "Packaging" category and with the turnaround sets for Swiss Life.
