Bold: octopus invasion for Blick am Abend
To mark its fifth anniversary, *Blick am Abend* is showing its advertising clients why the most important things can’t wait until tomorrow: In the ad campaign created by Bold, a giant octopus has chosen—of all places—Zurich’s Grossmünster as its new home.
The eerie invasion is the background image and cover story at the same time and thus sums up the topicality of the after-work newspaper. The eye-catching ad is intended to create thrills in the trade press with immediate effect, according to a statement.
Responsible at Blick am Abend: Corina E. Schneider (Head of Marketing Blick Group), Marie-Eve Blumer (Project Manager Marketing Blick Group). Responsible at Bold: Philippe Hansen (overall responsibility), Lindo Ganarin (CD), Tino Niederberger (AD). Photography: Twin Design.
