Media Focus presents "AdHijacking Study"
On May 29, 2013, the first Swiss Affiliate Marketing Conference took place at the Volkshaus in Zurich. At the event, Media Focus presented the AdHijacking Study Switzerland, which was conducted in collaboration with the company Adresult.
The study concludes that 25 percent of all brands surveyed are affected by this sub-discipline of fraud. The result supports the importance of regular brand control in affiliate marketing, Media Focus said of the study. Ad hijacking is the copying of search engine advertising ads. Every lead or sale generated via ad copying can lead to unjustified commission claims by the ad hijacker (partly publisher) against the brand owner (merchant). As a further effect, the original ads are no longer delivered during the active booking times of the AdHijackers.
The presentation of the AdHijacking Study Switzerland with further results is available on the website of Media Focus available.
