Publicis: Orange prefers to say "you can
What if a vacation fling turns serious and you suddenly find yourself sending five times as many text messages? Publicis has answered these and other questions for Orange with new subscription options.
The campaign runs under the slogan "You can". Because Orange is telling its customers that as often as it can from now on, Publicis said in a statement Friday. This means that Orange is offering its customers solutions that break with conventional industry practice.
Exactly which things from everyday telecommunications are meant will only be revealed in a second wave. The campaign will be launched with a two-week teaser phase that will focus on Orange's new claim.
Responsible at Orange: Alessandra Nicoletti (Director Brand & Communications), Martin Zehnder (Advertising Manager). Responsible at Publicis: Thomas Wildberger (CCO), Grischa Rubinick (CD), Nicolas Vontobel, Daniel Ahrens, Christian Bobst (Art), Mischa Müller (Graphics), David Lübke, Urs Schrepfer (Text), Derya Derdiyok (FFF), Gabriel Bodmer, Alexandra Krull, Alexandra Stojanovic (Consulting), Achill Prakash (Strategy). Film production: CZAR Film. Directed by: Hauke Hilberg. Producer: Thorne Mutert, Boerge Heesemann. Photography: Peter van Heesen.
