Startbahnwest: New tampon brand launched for Cottonmedic

Belina, as the new brand is called, will be launched in a first step in the Serbian market and in a second step for the international market. Startbahnwest is responsible for all communication measures for the launch of Belina, as the agency writes in a press release. This includes strategic and conceptual consulting, naming, design, the packaging concept, the website and, in a next step, the launch campaign for the international markets.
Swiss machines are used for the production of Belina tampons; the manufacturer is Cottonmedic, a Swiss-Serbian joint venture company based in Novi Sad, Serbia.
Responsible at Startbahnwest AG: Hartmut Vetter (Strategic Planning), Nicole Schnell (Consulting), Rüdiger Flothmann (CD), Yolanda Lopez (AD), Natasa Maricic (Text), Joely Tafanalo (DTP).