Swissinfo.ch on a new course
Swissinfo.ch today presented its 2012 annual report. While the pages were accessed more than 50 million times in 2012, user numbers declined massively.
The pages of Swissinfo.ch were accessed more than 50 million times last year. On Facebook, the platform already has more than 500'000 fans. This makes it the most important Swiss medium with international appeal, Swissinfo.ch wrote on Presseportal.ch on Thursday. The mobile applications (iPad, iPhone, Android Windows 8) have been downloaded a total of over 130,000 times.
User numbers, on the other hand, showed a slump in the reporting year, in some cases a massive one, ranging from a quarter to over a third. This decline is attributed to the discontinuation of products and a temporary blocking of the site in China.
In 2012, the Swiss government extended Swissinfo.ch's performance mandate by four years and thus clearly expressed its support for the platform, according to the statement. The user figures for Swissinfo.ch underscore the importance of the multilingual, multimedia news platform. A prerequisite for the continuation of the performance mandate and thus, in effect, for the 50 percent co-financing of the service by the federal government, according to SDA, was a reorganization in which the workforce was reduced by 40 full-time positions and the annual budget from 26 to 17 million francs.
Swissinfo.ch presents the most important key figures, data and its strategy for the future here.
