Last but not least: lip gloss at the wheel, that will be expensive
In Mexico, many car accidents are caused by women applying makeup. In a selfless effort, Mini—with the help of Publicis—has made it its mission to teach the fairer sex a lesson...
...who are unlikely to forget it any time soon. Probably not the car manufacturer either. Whether Mini will find its way into the subconscious in a positive context, however, is written in the stars - or somewhere in a textbook on advertising impact research. However, the message is likely to have made a lasting impression on people's minds. Or at least in the still hearts. (hae)
