Notch Interactive: Campaign for Search.ch

Notch Interactive has designed and implemented the new interdisciplinary campaign for the directory and service portal, as detailed in a press release. The campaign focuses on Diego, a young man who makes his way through life with the help of Search.ch. The website's applications and services help him to get out of one or two everyday situations. Search.ch therefore provides moments of success in life. And that's why Notch Interactive has developed a special claim for the campaign: "For more Yesss! in everyday life".

Diego's experiences are presented as infomercials, short anecdotes from his life, in short films. The aim is to show users in an entertaining way which services on the website make everyday life easier. Diego also appears in short TV commercials in which he interacts with the website in surprising ways. The campaign will also be promoted with web banners and advertisements in all parts of the country.

Responsible at Search.ch: Stephan Obwegeser (CEO), Jasna Smojvir (Head of Marketing), Michael Bachmann (Junior Art Director), Sandra Sidler (Senior Project Manager), Chantal Berger (Project Manager), Thierry Achermann (Project Manager), Christian Weber (CTO). Media planning: mediatonic, Geneva; Claudia Schroeter (Director), Aurélie Lecomte (Media Planner), Laura Amstutz (TV Planner). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Roger Oberholzer (strategy), Martin Pfeiffer (producing), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (concept, text), Angela Erni and Jürg Schaeppi (design), Vera Weber (consulting). Film production: Zeitsprung Commercial, Cologne; Fredy Messmer (producer), Vladimir Jedlicka (director and photo), Christoph Griep (camera), Steffen Krems (CGI), Daniel Ortleb (editor).