Ten years: Attica celebrates its birthday
On Monday, the 10th-anniversary issue of the Zurich magazine Attika will be published. While the magazine once focused on Zurich’s interior design scene, today it covers celebrities, lifestyle, and indulgence.
Today, it sees itself as "THE Zurich premium magazine", according to the press release. When the current publisher Urs Huebscher joined the company seven years ago, the magazine was given a new face. In 2012, the long-standing publishing and editorial director became publisher (Werbewoche.ch reported). "I recognized the magazine's potential," he says. The concept was changed, the content was continuously adapted to the ever-growing needs of readers and the distribution area was expanded. At the end of 2012, the magazine was given a new layout (Werbewoche.ch reported).
The demand for services from the Attica Magazine has led to numerous media partnerships and the publication of special editions. Recently, Air Berlin became another strategic partner. "The Attika magazine is available on departure in Zurich, spreading the flair of Zurich throughout Europe," says Huebscher.
