Last but not least: Nations connecting vending machines
It is well known that India and Pakistan do not share the same stage. Coca-Cola uses state-of-the-art technology to break down borders in an amazing way.
We are talking about the "Small World Machines" - people-connecting drinks machines, one of which has been placed in each of the two conflicting countries. The people standing in front of the machine can see each other - and can connect with each other by performing movements together. The reward is a can of Coke for the two protagonists. According to Washington Post the machines will also be used in other trouble spots in the future.
It is obvious that the beverage manufacturer does not primarily want to improve the world, but first and foremost its own sales. Nevertheless - somehow you don't really want to be critical when you watch the movie below. The idea and implementation are too good for that. (hae)
