The PR Factory: Appearance for Glarner Kantonalbank
The PR Factory agency has developed a product and communications campaign for Glarner Kantonalbank’s new «Glarner Set» offering. The slogan «3-in-1» is intended to sum up what the Glarner Set is all about.
This is because the set offers an account, card and a regional benefits program all in one, the agency said in a press release on Thursday. With the benefits program, customers benefit from discounts on leisure and cultural activities in the canton of Glarus. This aspect is also reflected in the design: a bundle of the typical Glarus cloth is intended to symbolize the new product range. The specially designed Glarus Maestro card also appears in the typical Glarus design with a teardrop pattern.
The launch of the new product range will be accompanied by various communication measures such as a product flyer, advertisements, event advertisements and online banners. Glarner Kantonalbank is also launching its new Facebook page to coincide with the introduction of the Glarner Set. The concept, layout and text for the page were developed by The PR Factory agency.
Responsible at The PR Factory: Andrea Miolo-Eberhard (overall responsibility), Monika Schnoz (consulting, project management, concept, text), Sabine Gerhards/Verena Grupp (design). Responsible at Glarner Kantonalbank: Patrik Gallati (Head of Marketing, overall responsibility).
