Wemf: Press sells more advertisements in July
Die Zeitungen und Zeitschriften in der Schweiz haben im Juli deutlich mehr Inserate verkaufen können. Die Inserateeinnahmen der Presse stiegen im Vergleich zum Vorjahr um 8,0 Prozent auf 83,4 Millionen Franken. Gefragter waren insbesondere Prospektbeilagen und Stellenanzeigen.
According to the SDA, the press generated 30.5 percent more revenue from brochure inserts than in the previous year, while growth in job advertisements amounted to a good 10 percent. Commercial/other advertisements sold 8.5 percent better than a year ago. Sales of real estate ads were less successful (just under -18%). The general and special interest press generated more revenue than in the previous year, increasing by 28.1% and 22.4% respectively. The Sunday press recorded an increase of just over a fifth, while the daily press grew by 4.0%.
Business was less good for the financial and business press (-11.3 percent), the regional weekly press (-6.3 percent) and the trade press (-5.8 percent).
Over the first seven months, the Swiss press sold 1.6 percent more advertisements than in the same period last year.
Business was less good for the financial and business press (-11.3 percent), the regional weekly press (-6.3 percent) and the trade press (-5.8 percent).
Over the first seven months, the Swiss press sold 1.6 percent more advertisements than in the same period last year.
