Zurich Tokyo: New party series announced by Pro Sieben
The Zurich-Tokyo agency is promoting Pro Sieben's latest party series, «Pro Sieben Love Air.» To do so, the advertisers have developed a visual concept in the «airline style» of the late 1960s.
National advertisements, a website and a TV commercial draw attention to the events. As with last year's "We Love Boat" series, the aim is once again to bring the station's claim "We love to entertain you" to life.
Responsible at Pro Sieben Switzerland: Karin Bardohl (Head of Marketing), Karin Duttweiler (Project Manager). Responsible at Boom Propaganda & Events: Joachim Bodmer (overall responsibility), Aram Dikranyan, Sneschi Culjak (project management). Responsible at Zurich Tokyo: Daniel Donati (CD), Niels Schäfer (AD/graphics), Stefan Lemberger (consulting), Claude Stahel (photography), Patrick Häusermann (styling), Combo Entertainment, Milos May (animation).
