Publicis: Non-stop with Swiss to Singapore

The campaign promotes the new attraction in Asia. The motif, once again photographed by Tom Nagy, will be used on posters, advertisements and various online channels throughout Switzerland and in surrounding border regions such as Lyon, Stuttgart and Milan. A microsite with a responsive design, also developed for the launch, offers visitors to Promotion.swiss.com the opportunity to find out everything you need to know about Singapore and also win two Business Class tickets to Singapore.

The campaign developed by Publicis will also provide a communications boost in Singapore as a print and online campaign and will be supplemented there with various advertorials. In addition, a VIP launch event for the first flight will be designed in collaboration with the Publicis event agency Luminous Asia on site in Singapore to emphasize the importance of the new travel destination for Swiss and to which many celebrities from Switzerland and Singapore will be invited.

Responsible at Swiss International Air Lines: Marcel Benz (Head of Brand Development), René Hauck (Manager Communication Development), Alexander Strehler (Online Marketing), Rebekka Hofstetter (Advertising). Responsible at Publicis Communications: Tim Hoppin (Creative Director), Swen Morath (Art Director), Christian Schirmer, Chantal Panozzo (Text/Concept), Angelo Sculio (Junior Art Director), Nik Hidber (Speendesign), Sandro Ducceschi (Programming), Candido Righetto (Senior Brand Director), Bojana Taraba (Brand Director), Sabrina Anding (Junior Brand Director).