Alpha 245: Exhibition stand for Goldbach Audience
At the fifth Swiss Online Marketing Fair, Alpha 245 designed a stand for Goldbach Audience that was constantly changing and presented different target groups.
The trade fair stand also served as a stage for two actors who were instructed by the trade fair visitors by vote to portray a desired target group - with the inclusion of electronic media. Appropriate wallpaper was installed in the separate room, which was also part of the stand, until the staid living room of a senior couple, the chaotic children's room of a young family or the dress paradise of a young lady was brought to life. The aim was to show trade fair visitors that Goldbach Audience can reach any target group - via any electronic device.
Responsible at Goldbach Audience: Tanja Kretz (Marketing&Communication Manager) Nina Hoss (Marketing&Communication Manager), Germaine Müller (Corporate Manager IR & Events. Responsible at Alpha 245: Diana Rossi (creative direction/text), Kathia Le Bescont, Hekuran Advili (art direction, illustration), Andrea Staub (consulting); X-OPIA (stand construction).
