Erdmannpeisker: Campaign for Mammut shoes
The Mammut Test Event campaign has added another image to its collection. The new image by Gabriel Peisker and his team is aimed at all runners who venture far off the beaten path.
This time, participants of the Swiss Irontrail could apply for the trail running test event on the Pers Moräne in Graubünden. 17 athletes finally found themselves on a section of the Irontrail with a view of the Piz Palü to test the new shoes and realize the new international campaign motif. This shows all 17 runners together depicting the movement of a single step. As always, the shutter was released by campaign photographer Robert Bösch, according to a press release. The new advertising motif will be placed in the summer of 2013, primarily in trade publications.
Responsible at Mammut: Jutta Römmelt (Head of Multimedia), Cordelia Müller (Project Manager Multimedia), Christian Gisi (Head of Marketing Communications). Responsible on agency side: Gabriel Peisker (CD), Patrick Fawer (AD), Rainer Neusius (consulting), Robert Bösch (photographer).
