Last but not least: Off to Holland!
The Netherlands Board of Tourism & Conventions (NBTC) surprised Berliners with a unique online and PR campaign: An oversized slot machine dished out prizes such as Dutch bicycles, Fatboy beanbags, and orange crowns.
With this marketing campaign - which was also played online - the NBTC and Easy Jet promoted trips to Dutch cities in the run-up to Queen's Day on April 30. Visible from afar, the three-meter-high, orange machine stood at the Neuer Kranzler Eck in Berlin and spit out the Dutch prizes at the touch of a button.
With this PR campaign, the NBTC wanted to draw attention to the direct flight connection between Berlin-Schönefeld and Amsterdam and at the same time promote travel to the Dutch cities.
The campaign can already be seen on YouTube:
http://www.youtube.com/watch?v=U9NXhmJL1SM
