SFLB: Flower power for Fleurop
Last Saturday, the heavyweight world championship bout between defending champion Vitali Klitschko and challenger Kevin Johnson took place in Bern. Fleurop used the event as an opportunity to run a context-based ad in the Sonntagsblick.
True to the motto that "the greatest successes are not achieved with your fists", two follow-up advertisements were placed in the context of the major boxing coverage.
Responsible at Fleurop: Jörg Beer (CEO), Monika Kessler (Head of Marketing Service). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (CD); Oli Kreienbühl (AD); Patrick Suter (text); Marco Bienek (graphics); Petra Gayko (consulting). Photo: Oliver Nanzig.
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