Unique: apple juice lets ski jumpers take off
Unikat has added another commercial to the campaign for the Swiss Fruit Association. Like the seven existing commercials, this one uses the tagline «Swiss apple juice is fabulous.».
In this commercial, too, the story takes a surprising turn, three to be precise, when the fictitious young ski jumper "Felix Locher" starts his jump and presents the judges with a few problems when it comes to style marks. The commercial will be shown for the first time on television during the broadcast of the FIS World Cup ski jumping competition in Engelberg on December 19/20, 2009. The commercial was realized with Manifestofilms under the direction of Reto Salimbeni and the production management of Shannon Mildon and Daniela Berther.
Responsible at the Swiss Fruit Association: Bernadette Galliker (Head of Markerting). Responsible at Unikat Kommunikationsagentur: Daniel Meier (CD/Concept), Jan Maurer (Managing Direction), Simone Jung (Consulting), Christoph Hess (Text). Media: Mediaschneider, Helena Maly.
