The Advertising Week impact check April 2013
We show how current campaigns are performing with consumers.
In terms of awareness, the SBB ad from the Maxomedia advertising agency came out on top, followed by the Denner ad from the Vizner Borel advertising agency and the Chocolat Frey ad from the Leo Burnett agency. The Denner ad won the uniqueness criterion ahead of the Chocolat Frey ad. The ad for Villiger by the Metzgerlehner advertising agency came third. In the Brand Fit criterion, Denner wins ahead of Chocolat Frey and SBB. Chocolat Frey is ahead of the ad for Paul Kehl from the advertising agency By Heart and the ad for SBB in terms of likeability.
The impact check of Werbewoche April 2013 (PDF)
Detailed results (PDF)
