OSW promotes blood donations
The Basel-based agency OSW has developed a campaign for the Blood Donation Center of Both Basel Cantons that is being featured across various media. The campaign focuses on the recipients of blood products.
The initial situation is clear: Basel needs more blood, only 54% of which is covered. The missing blood products have to be purchased from other cantons on a daily basis. The donated blood is used to supply people who have suffered major blood loss following accidents or operations.
According to the agency, the concept is intended to encourage people to donate blood in an emotional, appealing way. It appears on F4 posters, advertisements, tram/bus banners and a flyer.
Responsible at the Basel Blood Donation Center: Diotima Lanz (Co-Head of Communications and Advertising), Claudia Kraus (Co-Head of Communications and Advertising). Responsible at OSW: Michael Oswald (Creative Direction), Carlo Tagliavini (Art Director), Michael Schär (Text), Nadine Siegfried (Head of Consulting), Caroline Strebel (Consulting). Photos: Pablo Wünsch Blanco.
