Planet Lucerne promotes "The power of nature"

The focus is on the leading product Ramseier Süssmost accompanied by Ramseier Schorle. The comprehensive communication package includes two TV commercials as the classic main medium, which will be broadcast on German and western Swiss channels. The two commercials convey Ramseier values such as origin (Swiss fruit), the art of production, naturalness as well as tradition and consistency, the agency said in a statement.

This is supported by coordinated print advertisements, station samplings and trade fairs/events. Specific measures (promotions, competitions, placemats, carrier cartons) are also being used in the catering sector and at the POS. The focus here is on the product Ramseier Suure Moscht naturtrüeb with and without alcohol, which was launched on March 1.

Ramseier is cooperating with the Swiss Wrestling and Alpine Festival (ESAF) to promote the product and is also present at other regional wrestling events. Special themes such as "natural Eidgenuss" are intended to link the world of wrestling with the new product.

Responsible at Ramseier Suisse: Michel Hunkeler (Head of Marketing & Sales), Jürg Emmenegger (Head of Brand Management), Peter Lötscher (Brand Manager Ramseier), Nicole Flury (Assistant Brand Manager Ramseier). Responsible at Planet: Silvan Kaeser (Creative Direction), Reto Odermatt (Graphics), Sonia Baumann and Stephanie Waller (Consulting). Spot production: Solid Haller. Product Photography: Pascal Kamber. Media Planning: Mediaschneider.