Publicitas and Tamedia extend cooperation
The Tamedia publishing group and the advertising agency Publicitas have reaffirmed their long-standing partnership. Tamedia’s print publications and online offerings will continue to be marketed through Publicitas’ Swiss network.
The cooperation for 2013 is regulated in a renewed framework agreement. The two companies wrote this in a statement on Tuesday. The framework agreement covers all newspapers and magazines as well as the online offerings of Espace Media and Tamedia in German-speaking Switzerland and Tamedia Publications Romandes in French-speaking Switzerland. The advertising space is being brokered on a non-exclusive basis.
In addition to the switching service, order processing is already carried out to a high degree of automation through interfaces between the technical systems of Tamedia and Publicitas. According to the announcement, these interfaces will be further expanded and standardized in 2013. The two companies are continuing their long-standing partnership with the new contract, which replaces the agreement from 2011.
