Heads promotes "Züri like new
«Fix My Street» is the name of the initiative that ensures residents in cities such as Montreal, Toronto, Manchester, and Dublin can quickly report road defects to municipal authorities. This initiative has now also been introduced in Zurich as part of the eZürich program.
Except that for beautiful Zurich, "If it ain't broke, don't fix it." That's why Heads has found a more appropriate name for the initiative: "Züri like new". And with a poster campaign, the agency wants to draw attention to the new offer. That even the almost perfect city can still improve, show according to the communication the suggestions of the population: 92 messages in the first weeks.
The initiative is being coordinated as a pilot project for one year by the city's Geomatics + Surveying service department.
Responsible at City of Zurich - Geomatics + Surveying: Christian Gees (City of Zurich), Lukas Handschin (Grün Stadt Zürich). Responsible at Heads Corporate Communication BSW: Marco Simonetti (Creative Director), Pablo Burkhalter (Graphics), Ralph Hermann, Nadia Francioso (Consulting).
