Last but not least: I'm separating... but what?
The Nebelspalter has "recycled" Prime's Swiss recycling campaign. For example, instead of separating PET bottles from aluminum cans, Christoph Mörgeli is now separating himself from his academic reputation.
The campaign was originally aimed at raising awareness of correct separation and disposal (Werbewoche.ch reported). While some celebrities separate recycling waste, others separate the schnapps from the bottle around it or North Africans from other asylum seekers:
