Last but not least: Can George Clooney go to heaven?
George Clooney drinks Nespresso—who wouldn’t want a cup of coffee after seeing that? Now the Nestlé subsidiary is taking it a step further and sending the heavenly Clooney to paradise in its latest commercial. It’s just too bad that competitor Lavazza has already staked its claim to the “heaven” concept.
Lavazza has been advertising its products with heavenly scenes for over ten years. It is surely unacceptable that a competitor should suddenly come up with the idea of misusing the paradise theme. The Turin-based espresso company is therefore calling on Nespresso to withdraw its current campaign and is threatening to take the company to court. Nestlé does not want to know anything about the accusations. The industry service Horizont.net quotes from a statement by the company. The commercial is based on the original concept of the campaign. Well, there's no denying a certain similarity to the competitor's commercial. But does that mean the idea is stolen? After all, there are dozens of other food manufacturers who advertise with the same scenery. Are the angels from Kraft Foods no longer allowed to sit on the clouds and eat Philadelphia cream cheese?
