Off to print
The 2013 edition of the creative competition «Das kann nur ein Inserat» is ready for print. The winning entries are now available online—and will appear in Swiss print media starting in May.
This year, the Swiss Media Association held the "Only an advertisement can do that" DKNEI competition for young talent for the seventh time. 29 teams took part and submitted around 90 print advertisements and campaigns that advertise for their peers. The winners have already been chosen (Werbewoche.ch reported) - but that's not the end of the competition. Because at DKNEI, the winning entries don't end up in the bin, but in the press. After a slight revision, the Swiss Media Association makes the subjects available to its members. The Swiss Media Association is pleased to report that over 600 advertisements have already been ordered - from over 120 publishers. The new series of advertisements will be available in three language versions from May to November 2013. (imp)
All subjects published so far and further background information on the campaign: That-can-only-be-an-ad.ch.
