Mobile offerings: 1 billion views in March

Many website operators now also offer their content via mobile sites or apps. This also increases the need for standardized and comparable usage data. The mobile publication from Net-Metrix fulfills this requirement and is celebrating its first anniversary: The premiere took place almost exactly one year ago on April 19, 2012 with around 40 mobile offerings. One year later, there are over 70 mobile sites and apps and the number is steadily increasing, as the current usage figures show: apps and mobile sites are being used extensively. The March figures are impressive: over 75 million visits and over 1 billion page impressions were measured for the participating mobile sites and apps during the period in question.

Mobile offerings from 20 Minuten Online, Blick Online, Search and Local.ch in the top ranks

With 920,000 unique clients - the number of different devices used to access the site at least once during the period under review - the mobile site of 20 Minuten leads the top 10. Blick Online's mobile site is also very popular with over 800,000 unique clients. However, the mobile site of Search with 618,000 and the iOS universal app of Local.ch with over 516,000 unique clients are also very popular. With 422,000 unique clients, Tilllate's mobile site also made it to the top of the list in the "Entertainment" category.

In terms of the number of visits, the news offerings for different platforms dominate the rankings: Around 19.6 million visits were registered for the 20 Minuten iPhone app and over 11 million visits for the Blick Online mobile site. The other sites in the rankings are 20 Minuten Online (20minde), 20 Minutes Online (20minro) and Blick Online. With the mobile site of Tages-Anzeiger (3.3 million visits) and the iOS universal app of Local.ch (2.8 million visits), mobile offerings from other providers also feature in the top 10 visit comparison.