Last but not least: Drawn by beauty
Dove continues to champion a natural, relaxed ideal of beauty and shows that even though women often find something to criticize about themselves, the people around them find them beautiful just the way they are.
Dove has made it its mission to celebrate natural beauty away from the unrealistic notions of the photoshopping industry (Werbewoche.ch reported). Not entirely altruistically, because this customer-oriented, sympathetic course is well received worldwide. Since most women do not look like retouched photo models, many women feel understood and addressed by Dove.
According to Dove, only four percent of women describe themselves as beautiful. In its latest viral coup, Dove therefore shows the discrepancy between self-perception and the perception of others. "You are more beautiful than you think," reassures the body care manufacturer. In the "Real Beauty Sketches" experiment, women describe their appearance to an artist who draws them behind a curtain without seeing them. In a second step, the participants are asked to describe one of the other (stranger) women. The result is a pair of portraits that - at least in the resulting film - provoke thought. The drawings and a detailed film version of the experiment can be downloaded at Realbeautysketches.dove.com be viewed. (hae)
